其他任何销售商都做不到这一点

3. give concrete examples rather than abstract concepts.

错误示例:我们推出了一款令人振奋的、全新的产品,它能够轻易解决我们面临的最难的销售问题

正确示例:我们客户的利润率经常翻倍其他任何销售商都做不到这一点

right: "this program teaches the best marketing tricks."

正确示例:我想要享受在这儿工作我相信你也是

错误示例:这个培训项目能教会你营销过程中最好的手段、方法、技巧和技能

right: "the other day, we lost the acme account because our 商务英语就业前景sales message and our marketing message didn't jibe."

strong business writing strengthens relationships. but how can you have a relationship with somebody you don't know or who hides behind biz-blab?

right: "if you've got an idea that you're afraid might be half-baked, let's consider it anyway."

11. use 剑桥商务英语中级simple words rather than fancy jargon.

wrong: "the operational goals of this organization include an increase in morale as well as overall job satisfaction."

正确示例:如果我们不投资abc销售培训项目,我们的销售额会大幅降低

人们能够在忘记事实之后很长时间内回想起相关的故事

wrong: "in order to focus externally, we must focus both externally and internally (cust商务英语外贸方向omer's customer and internal alignment necessary to respond), with internal collaboration with common focus/goals by stakeholders accountable for ultimate business results oriented, optimized and coordinated outputs, aligned around the sales cycle and with a proactive approach to higher order compete商务英语研究方向ncy investments and being unwilling to throw deliverables over the fence to sales teams and trust results will be achieved."

7.简洁而不要繁琐

right: "i sat down this morning and opened outlook and you know what i discovered? 237 new messages! 237!! so i'm wondering how the heck can i get through all that junk and stil剑桥商务英语报名l get some real work done? "

使用那些无趣的专业术语或者老掉牙的比喻会掩盖你的写作

外语

wrong: "the ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

正确示例:你现在可以在大楼里使用无线网了

9. use nouns and verbs rather than adjectives or adverbs.

正确示例:这个项目能教会你最好的营销手段

除非某人私下和你熟识并相信你的判断,否则你的观点不足剑桥商务英语证书以说服他人相反的,观点只会让你听起来像是自吹自擂

一些商务人士认为自己的工资和写文章的字数挂钩,就像三十年代的低俗小说家

12.展示证据而不是观点

human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.

错误示例:为了从外部关注,我们必需同时从内部和外部关注(顾客的顾客以及能做出必要反应的内部联盟),同股东达成共识并建立内部合作,对最终经营成果的导向和最优化负责,对销售过程中的产量协调负责并积极促进订单能力投资,不将应交付产品只交给销售团队,那么商务英语专业简历就能达到信任的结果

11.使用简单的词汇而不是华而不实的术语

正确示例:今早我刚坐下打开了outlook,你知道我发现了什么吗?237条新消息!237条!我在想到底怎么样才能把这些全部处理完再做些正经的工作

people relate to and then remember stories long after facts have slipped from memory.

8.注重独一无二的而不是普遍

1. state your conclusion first.

using unimaginative biz-blab or tired old metaphors causes your writing to fade i商务英语有什么用nto the mental woodwork.

错误示例:这个组织的运作目标包括鼓舞士气和提高工作满意度

repetition adds bulk to your writing without adding any content. it drags your writing down and blunts whatever point you're trying to make.

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2.使用第一人称而不用无人称句子

right: "i want to enjoy working here. i'll bet you do, too."

if what you're sayin商务英语工作方向g is exactly the same as what everybody else is saying, why bother?

正文已结束,您可以按alt+4进行评论

有力的商务写作能巩固关系但是如何和陌生人或是满口术语行话的人建立关系呢?

错误示例:通过销售和营销能力提高销售几率对可持续的销售增长至关重要

正确示例:因为销售信息和营销信息不匹配,我们失去了重要客户

10. tell stories to emphasize key facts.

正确示例:我们赢得了xyz最佳服务奖两次

right: "everyone around here loves winning deals so much th商务英语专业排名at we get skittish when it comes to finding out why we lost a deal."

正确示例:我们需要了解它的功效到底有多好

wrong: in this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. first, let us discuss the initial conditions which precipitated our inquiry.

5.使用生动剑桥商务英语培训的语言而不是陈词滥调

5. use vivid wording rather than cliches.

错误示例:这项任务要求大胆开阔的想法

wrong: "the facility-wide 802.11 networking infrastructure has now been completely implemented and is currently available for workplace utilization."

错误示例:在这本白皮书中,我们将调查补救销售培训对顾客和销售员关系的潜在影响首先,在开始调查之前,让我们讨论一下初始条件

adjectives and adverbs weake杭州商务英语学校n your writing, especially when you try to use them to perk up a dull sentence.

正确示例:在场的每个人都想要赢得生意以至于当我们找到丢失这笔生意的原因时,我们都坐立不安

people today are simply too busy to ponder your thought processes. they need you to get to the point of the email within the first two sentences.

形容词和副词会削弱你的文章,尤其是当你想要用它们来让一句枯燥的话bec剑桥商务英语变得生动些的时候

wrong: "this action item calls for out-of-the-box thinking."

9.用名词和动词而不是形容词和副词

错误示例:我们有最好的服务,最值得信赖的产品和最友善的销售人员

wrong: "studies indicate that some office workers spend as much as 40% of their time writing and answering internal emails."

错误示例:我们的记录显示我们因为缺乏在竞争分析和比较方面的持续努力而丧失了10%的销售机会

6.不要重复自己说的话

重复会使文章显得冗长却没商务英语是学什么的有实质内容它会使你的文章大打折扣并且削弱你的观点

7. be brief rather than long-winded.

unless somebody knows you personally and trusts your judgement, your opinions aren't convincing. on the contrary, they usually sound "as if you protesteth too much."

4. appeal to emotion as well as intellect.

right: if we don't fund the abc sal商务英语就业前景es training program, our sales will plummet.

8. focus on the unique rather than the generic.

right: "we need to measure how well this works."

wrong: "our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."

虽然抽象概念有一定价bec剑桥商务英语网值,但是如果没有实例加以解释就很难理解

right: "our customers often double their profit margins. no other vendor can do this."

人们根据情感做决定,然后再为决定找智力方面的理由

正确示例:如果你有一个想法,那你担心会中途流产,没关系先考虑再说

wrong: "we have the best service, the most reliable product and the friendliest salespeople."

right: "you can now use wireless in this build商务英语方向ing."

错误示例:我们的b2b服务能增加销售并减少成本

12. present evidence rather than opinion.

[摘要]在一个电子邮件和社交媒体盛行的世界,你的成功和你通过文字影响他人的能力成正比如何才能让你的商务信函更令人信服,下面是12个关于商务写作的提示和示例,这些小贴士能让你的文章简洁有力

用冗长的单词或不需要技术含量术语不会让你显得聪明些;这只会让你看起来自以为是

10.用讲故事的方式强调关键点

while abstract concepts have value, they're difficult to understand when not anchored by an 商务英语就业方向actual example.

using unnecessary long words or jargon that's needless technical doesn't make you sound smart; it makes you sound like a smarty-pants.

4.兼顾情感和理性

right: "we won the xyz best service award. twice."

right: " this product will help you turn prospects into customers in less time."

错误示例:这个多功能的802.11网商务英语就业方向络基础设施已经完全投入使用了,现在用于工作场合

some business people seem to think they're being paid by the word, like the pulp fiction writers of the 1930s.

错误示例:研究表明办公室白领有40%的时间花在写作和回复内部邮件上

3.举实例而不是谈抽象的概念

如果你说的东西和其他人的完全一样,那还说什么?

wrong: "our b2b services increase sales and reduce costs."

6. don't repeat yourself.

wrong: "this training pr商务英语职业方向ogram teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."

2. be personal rather than impersonal.

现在人们没有时间去斟酌你的思考过程他们需要你在前两句话中直接点明邮件的主旨

正确示例:这款产品能够帮助你在较短时间内开拓新用户

1.先陈述结论

wrong: "we have an exciting, brand new product that will easily and quickly solve yo商务英语有什么用ur most difficult sales process problems."

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